Ecopetrol “Good News”


Ecopetrol has a wide communication portfolio to interact with its groups of interest. For the contractors (which are the ones in charge of multiplying the company’s activity), they have the “Buenas noticias” (Good news) newsletter that reaches several thousands of workers wherever they might be across the country. Therefore, its design has to be concise and very visual, with infographics and simple messages for everyone to understand.